Empowering Industrial Power Solutions Online
CD Power, an Australian owned and operated company, required a robust digital presence to showcase their extensive range of industrial engines and generator sets. The goal was to build a comprehensive e-commerce platform that not only cataloged their vast inventory of Kubota, Deutz, and Kohler products but also highlighted their custom power generation solutions. This project involved creating a user-friendly interface for complex industrial equipment, ensuring seamless navigation for clients seeking everything from small engine parts to complete remote power stations.
Challenge
The primary challenge was to digitize a highly technical inventory consisting of diverse industrial engines and parts while maintaining clarity for the end-user. CD Power needed a system that could handle complex specifications and variations for products from major manufacturers like Kubota and Deutz. Additionally, the site needed to effectively communicate their dual capability: selling off-the-shelf components while also offering bespoke engineering services for remote and harsh environment power generation. Integrations with existing inventory management systems and ensuring high performance for a catalogue-heavy site were critical hurdles.
Solution
To address these needs, we developed a scalable e-commerce solution tailored to the industrial sector. We implemented a structured product management system that allowed for detailed technical specifications and easy searching across thousands of SKUs. The design focused on a clean, professional aesthetic that emphasized trust and reliability—key factors for industrial clients. We integrated direct inquiry pathways for custom engineering projects alongside the standard checkout flow for parts, ensuring both aspects of the business were well-served. Performance optimization techniques were applied to handle the extensive image galleries and technical data without compromising load speeds.
