Manchester Warehouse: Australia’s premier destination for bedding and homewares.
With over 25 years of experience, this family-owned business offers a diverse range of high-quality products, from luxurious quilt covers to stylish decor. Renowned for its commitment to quality and customer satisfaction, Manchester Warehouse has established itself as a trusted name in the industry.
The website serves as a comprehensive online store, providing an effortless shopping experience for customers seeking to enhance their homes with comfort and style. From the latest trends to timeless classics, Manchester Warehouse ensures every home can be transformed into a personal sanctuary.
Challenge
The primary challenge was to modernize a legacy e-commerce platform that had accumulated technical debt over several years. The site struggled with slow loading times, complex navigation, and poor mobile responsiveness, which were negatively impacting conversion rates. Additionally, integrating a new inventory management system with older 3rd-party tools required a custom middleware solution to ensure real-time stock synchronization without disrupting daily operations.
Solution
We implemented a systematic overhaul of the platform, focusing on performance optimization and scalable architecture. The redesign prioritized user experience, introducing an intuitive navigation structure and a streamlined checkout process optimized for mobile devices. To address the integration challenges, we developed custom APIs to facilitate seamless data flow between the inventory system and numerous 3rd-party marketing tools.
Over the two-year timeline, our ongoing maintenance and bug-fixing schedule ensured the site remained stable during high-traffic sales periods. We also executed a strategic digital marketing plan, utilizing new feature installations such as personalized product recommendations and automated email recovery, which significantly boosted customer retention and overall sales revenue.
