About Project
Como 1907, commonly referred to as Como, is an Italian football club based in Como, Lombardy. The club currently plays in Serie B, the second tier of Italian football. The club was founded in 1907.
The club was acquired by SENT Entertainment in 2019, an Indonesian media and entertainment company owned by the Hartono brothers, who are also the owners of Djarum Group. The new ownership has brought a new vision and ambition to the club, aiming to bring Como back to Serie A and establish it as a sustainable and successful football club.
Challenge
The primary challenge for Como Football was to modernize their digital presence to match their ambitious goals on the pitch under new ownership. The existing website was outdated, lacked mobile responsiveness, and didn’t effectively communicate the club’s rich history or its exciting future. Additionally, the club needed a platform that could handle high traffic during match days, integrate with third-party ticketing and merchandise systems, and serve as a central hub for engaging their growing international fanbase.
Solution
To address these challenges, we developed a sleek, modern website that reflects the prestige and dynamism of Como 1907. We implemented a responsive design to ensure a seamless experience across all devices, from smartphones to desktops. The new site features a robust content management system allowing for real-time match updates, player statistics, and news. We also successfully integrated third-party platforms for seamless ticket purchasing and merchandise shopping, creating a unified ecosystem for fans. The visual identity was refreshed to honor tradition while embracing the club’s new era.
Result
Since the launch of the new website, Como Football has seen a significant increase in online engagement, with web traffic growing by 40% and merchandise sales rising by 25%. The seamless user experience has received positive feedback from fans worldwide, strengthening the club’s digital brand. The robust platform now reliably supports high traffic during critical match moments, proving to be a cornerstone of their digital strategy moving forward.
